Open AccessThe Effectiveness of Openness in Advertising for Familiar and Unfamiliar Brands in Different Nationalities
Author(s) -
P.E. Ketelaar,
Stijn Maesen,
Liesbeth Linssen
Publication year - 2013
Publication title -
journal of euromarketing/journal of euro-marketing
Language(s) - English
Resource type - Journals
eISSN - 1528-6967
pISSN - 1049-6483
DOI - 10.9768/0022.01-1.005
Subject(s) - openness to experience , advertising , psychology , business , marketing , social psychology