Open AccessImpact of Customer Relationship on Brand Equity in Chinese Retail Banking
Author(s) -
Svetla Trifonova Marinova,
Jinhuan Cui,
Eric Shiu,
Марин Маринов
Publication year - 2012
Publication title -
journal of euromarketing
Language(s) - English
Resource type - Journals
eISSN - 1528-6967
pISSN - 1049-6483
DOI - 10.9768/0021.1.03
Subject(s) - business , brand equity , retail banking , marketing , equity (law) , law , political science
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom