Open AccessImpact of Customer Relationship on Brand Equity in Chinese Retail Banking
Author(s) -
Svetla Trifonova Marinova,
Jinhuan Cui,
E.C-C. Shiu,
Marin Alexandrov Marinov
Publication year - 2012
Publication title -
journal of euromarketing/journal of euro-marketing
Language(s) - English
Resource type - Journals
eISSN - 1528-6967
pISSN - 1049-6483
DOI - 10.9768/0021.01.037
Subject(s) - business , retail banking , brand equity , marketing , equity (law) , law , political science