Open AccessInnovative Medical Tourism - Healing the Patient or Seducing the Customer? A European Focus
Author(s) -
Sylvaine Castellano,
Insaf Khelladi,
Loïck Menvielle,
Nadine Tournois
Publication year - 2011
Publication title -
journal of euromarketing/journal of euro-marketing
Language(s) - English
Resource type - Journals
eISSN - 1528-6967
pISSN - 1049-6483
DOI - 10.9768/0020.34.07
Subject(s) - medical tourism , tourism , focus (optics) , business , marketing , psychology , political science , physics , optics , law