Open AccessMarketing Strategies and Tools to Attract R&D Foreign Direct Investments in High-Tech Clusters: A Policy Makers' Perspective
Author(s) -
Enrico Bonetti,
Barbara Mazur
Publication year - 2011
Publication title -
journal of euromarketing/journal of euro-marketing
Language(s) - English
Resource type - Journals
eISSN - 1528-6967
pISSN - 1049-6483
DOI - 10.9768/0020.34.06
Subject(s) - perspective (graphical) , marketing , high tech , business , foreign direct investment , export marketing , economics , political science , computer science , artificial intelligence , law , macroeconomics