Open AccessWhat Came First: The Resources or the Stakeholders' Expectations? The Case of the Electric Car
Author(s) -
Sylvaine Castellano,
Adnan Maâlaoui,
Judith Schrempf
Publication year - 2011
Publication title -
journal of euromarketing
Language(s) - English
Resource type - Journals
eISSN - 1528-6967
pISSN - 1049-6483
DOI - 10.9768/0020.34.04
Subject(s) - business , electric cars , marketing , engineering , automotive engineering
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