Open AccessMarket Orientation Reconsidered: Theoretical Issues and Managerial Implications in Science-Based Business
Author(s) -
Manlio Del Giudice,
Maria Rosaria Della Peruta
Publication year - 2011
Publication title -
journal of euromarketing/journal of euro-marketing
Language(s) - English
Resource type - Journals
eISSN - 1528-6967
pISSN - 1049-6483
DOI - 10.9768/0020.34.02
Subject(s) - market orientation , business , orientation (vector space) , marketing , geometry , mathematics