Open AccessHow Global are Global Brands? An Empirical Brand Awareness and Image Analysis
Author(s) -
Thomas Cleff,
Júlio César,
Nadine Walter
Publication year - 2011
Publication title -
journal of euromarketing/journal of euro-marketing
Language(s) - English
Resource type - Journals
eISSN - 1528-6967
pISSN - 1049-6483
DOI - 10.9768/0020.12.05
Subject(s) - business , brand image , marketing , brand equity , advertising , psychology