Open AccessDiffusion and Consumer Use of the Internet: A Cross-National Investigation
Author(s) -
David B. Kuhlmeier
Publication year - 2011
Publication title -
journal of euromarketing/journal of euro-marketing
Language(s) - English
Resource type - Journals
eISSN - 1528-6967
pISSN - 1049-6483
DOI - 10.9768/0020.12.04
Subject(s) - diffusion , business , the internet , marketing , advertising , computer science , world wide web , physics , thermodynamics