Open AccessInnovative Medical Tourism – Healing the Patient of Seducing the Consumer? A European Focus
Author(s) -
Sylvaine Castellano
Publication year - 2011
Publication title -
journal of euromarketing
Language(s) - English
Resource type - Journals
eISSN - 1528-6967
pISSN - 1049-6483
DOI - 10.9768/0020.03-4.087
Subject(s) - medical tourism , tourism , focus (optics) , marketing , business , psychology , political science , physics , optics , law
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