Open AccessWhat Came First: The Resources or the Stakeholders’ Expectations? The Case of the Electric Car
Author(s) -
Sylvaine Castellano,
Adnan Maâlaoui,
Judith Schrempf
Publication year - 2011
Publication title -
journal of euromarketing/journal of euro-marketing
Language(s) - English
Resource type - Journals
eISSN - 1528-6967
pISSN - 1049-6483
DOI - 10.9768/0020.03-4.039
Subject(s) - business , electric cars , marketing , engineering , automotive engineering