Open AccessHow Global are Global Brands? An Empirical Brand Awareness and Image Analysis
Author(s) -
Thomas Cleff,
Cesar Javier Sepulveda Martinez,
Nadine Walter
Publication year - 2011
Publication title -
journal of euromarketing
Language(s) - English
Resource type - Journals
eISSN - 1528-6967
pISSN - 1049-6483
DOI - 10.9768/0020.01-2.063
Subject(s) - business , brand equity , brand management , brand image , marketing , advertising , brand awareness
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