How Global are Global Brands? An Empirical Brand Awareness and Image Analysis | Zendy

Open Access

How Global are Global Brands? An Empirical Brand Awareness and Image Analysis

Author(s) -

Thomas Cleff,

Carlos Martínez Martínez,

Nadine Walter,

Thomas Cleff,

Carlos Martínez Martínez,

Nadine Walter,

Nadine Walter

Publication year - 2011

Publication title -

journal of euromarketing/journal of euro-marketing

Language(s) - English

Resource type - Journals

eISSN - 1528-6967

pISSN - 1049-6483

DOI - 10.9768/0020.01-2.063

Subject(s) - business , brand equity , brand management , brand image , marketing , advertising , brand awareness

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