Open AccessRecognition of Important Sponsorship Behavior to Attract Audien
Author(s) -
Vahid Rafee Dehbidi,
Elham Rowhanisarvestani,
Salma Hashemian
Publication year - 2014
Publication title -
the sij transactions industrial, financial and business management
Language(s) - English
Resource type - Journals
eISSN - 2321-242X
pISSN - 2321-2411
DOI - 10.9756/sijifbm/v2i1/0104520101
Subject(s) - business , advertising , marketing