
Ethical Marketing: Does it Pays or Not ?
Author(s) -
Vipul Chalotra,
Raj ni
Publication year - 2013
Publication title -
the sij transactions industrial, financial and business management
Language(s) - English
Resource type - Journals
eISSN - 2321-242X
pISSN - 2321-2411
DOI - 10.9756/sijifbm/v1i3/0103540102
Subject(s) - business , marketing