Open AccessIntegrated Marketing Communications (IMC) Strategy of Banyuwangi Regency’s Government in Effort to Introduce the Potential of Local Tourism
Author(s) -
Bambang Dwi Prasetyo,
Anzil Firdausi
Publication year - 2018
Publication title -
the sij transactions on computer networks and communication engineering/sij transactions on computer networks and communication engineering
Language(s) - English
Resource type - Journals
eISSN - 2321-2403
pISSN - 2321-239X
DOI - 10.9756/sijcnce/v6i4/03060260101
Subject(s) - business , tourism , marketing , government (linguistics) , integrated marketing communications , local government , marketing management , geography , relationship marketing , linguistics , philosophy , archaeology