Open AccessBeauty and Brains: An Empirical Understanding the Role of Brand in Cosmetics Brand Decisions
Author(s) -
Kerinab Beenu G.H
Publication year - 2019
Publication title -
international journal of research in arts and science
Language(s) - English
Resource type - Journals
ISSN - 2394-9759
DOI - 10.9756/bp2019.1002/02
Subject(s) - cosmetics , beauty , advertising , brand management , brand awareness , business , marketing , empirical research , psychology , aesthetics , art , medicine , epistemology , philosophy , pathology
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