Open AccessKOMUNIKASI CSR PERUSAHAAN-PERUSAHAAN DI INDONESIA TAHUN 2017
Author(s) -
Abraham Wahyu Nugroho
Publication year - 2020
Publication title -
scriptura
Language(s) - English
Resource type - Journals
eISSN - 2655-4968
pISSN - 1978-385X
DOI - 10.9744/scriptura.9.2.51-58
Subject(s) - corporate social responsibility , business , content analysis , population , business administration , investment (military) , accounting , public relations , marketing , political science , sociology , social science , demography , politics , law
Communication is essential for the success of CSR program. However, research on CSR communication is still limited. Therefore, this paper aims to describe content of communication through CSR report in Indonesia. This research uses quantitative content analysis method with NVivo 10 text analysis support. The population of this research is 47 annual reports from public companies that received Investment Award in 2017. The results of this study indicate that every company had more than one social responsibility issue. Social responsibility was not only for communities but also for employee and customer. Rationale of CSR in Indonesia was not clear. Most of companies run CSR program through charity activities.