Open AccessANALISA FAKTOR YANG PENTING DARI DIMENSI ELECTRONIC WORD OF MOUTH (EWOM) BAGI KONSUMEN DALAM MEMILIH HOTEL DI SITUS ONLINE TRAVEL AGENT (OTA)
Author(s) -
Vania Karunia Utami,
Daniel Tanujaya,
Regina Jokom
Publication year - 2016
Publication title -
jurnal manajemen pemasaran/jurnal manajemen pemasaran
Language(s) - English
Resource type - Journals
eISSN - 2597-615X
pISSN - 1907-235X
DOI - 10.9744/pemasaran.9.2.78-86
Subject(s) - advertising , credibility , business , tourism , selection (genetic algorithm) , exploratory research , word of mouth , marketing , computer science , political science , sociology , artificial intelligence , law , anthropology