Open AccessANALISA PENGARUH BRAND REJUVENATIONTERHADAP PEMBENTUKAN PURCHASE INTENTION DENGAN BRAND IMAGESEBAGAI VARIABEL INTERVENING PADA TEPUNG PREMIKS CHESA BOX PT. ISM BOGASARI FLOUR MILLS
Author(s) -
Juliana Juliana,
Diah Dharmayanti
Publication year - 2016
Publication title -
jurnal manajemen pemasaran/jurnal manajemen pemasaran
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2597-615X
pISSN - 1907-235X
DOI - 10.9744/pemasaran.9.2.54-63
Subject(s) - business administration , brand image , business , intervening variable , product (mathematics) , mathematics , advertising , food science , chemistry , population , demography , geometry , sociology