Open AccessANALISA CORPORATE CREDIBILITY TERHADAP PURCHASE INTENTION TELKOMSEL 4G-LTE DENGAN ATTITUDE TOWARD THE ADVERTISING DAN ATTITUDE TOWARD THE BRAND SEBAGAI VARIABEL INTERVENING
Author(s) -
Ayu Nirmala Putri
Publication year - 2014
Publication title -
jurnal manajemen pemasaran
Language(s) - English
Resource type - Journals
eISSN - 2597-615X
pISSN - 1907-235X
DOI - 10.9744/pemasaran.9.1.8-15
Subject(s) - intervening variable , credibility , advertising , psychology , business , yield (engineering) , medicine , political science , materials science , population , law , environmental health , metallurgy
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