Open AccessANALISA CORPORATE CREDIBILITY TERHADAP PURCHASE INTENTION TELKOMSEL 4G-LTE DENGAN ATTITUDE TOWARD THE ADVERTISING DAN ATTITUDE TOWARD THE BRAND SEBAGAI VARIABEL INTERVENING
Author(s) -
Ayu Nirmala Putri
Publication year - 2014
Publication title -
jurnal manajemen pemasaran
Language(s) - English
Resource type - Journals
ISSN - 1907-235X
DOI - 10.9744/pemasaran.9.1.8-15
Subject(s) - intervening variable , credibility , advertising , psychology , business , political science , sociology , demography , population , law