Open AccessPENGARUH ATRIBUT SUPERMARKET TERHADAP MOTIF BELANJA HEDONIK MOTIF BELANJA UTILITARIAN DAN LOYALITAS KONSUMEN
Author(s) -
Hartono Subagio
Publication year - 2012
Publication title -
jurnal manajemen pemasaran/jurnal manajemen pemasaran
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2597-615X
pISSN - 1907-235X
DOI - 10.9744/pemasaran.6.1.8-21
Subject(s) - motif (music) , advertising , art , business , aesthetics