Open AccessONLINE BUYING INTENTIONS OF SHOPEE CONSUMERS: THE INFLUENCE OF CELEBRITY ENDORSEMENT, SOCIAL MEDIA MARKETING, AND BRAND IMAGE
Author(s) -
Muhammad Harda Dimas Firmanza,
Yessy Artanti
Publication year - 2022
Publication title -
jurnal manajemen pemasaran/jurnal manajemen pemasaran
Language(s) - English
Resource type - Journals
eISSN - 2597-615X
pISSN - 1907-235X
DOI - 10.9744/pemasaran.16.2.87-95
Subject(s) - advertising , business , social media , purchasing , product (mathematics) , marketing , online advertising , upload , service (business) , the internet , computer science , geometry , mathematics , world wide web , operating system