Open AccessSHOPPING ENJOYMENT, IN-STORE BROWSING AND IMPULSE BUYING ON SPORT SHOES AMONG THE GENERATION Y
Author(s) -
Gerry Purnama,
Widjojo Suprapto
Publication year - 2022
Publication title -
jurnal manajemen pemasaran/jurnal manajemen pemasaran
Language(s) - English
Resource type - Journals
eISSN - 2597-615X
pISSN - 1907-235X
DOI - 10.9744/pemasaran.16.2.140-147
Subject(s) - advertising , business , marketing , control (management) , computer science , artificial intelligence