Open AccessSYSTEMATIC ANALYSIS OF INTEGRATED MARKETING COMMUNICATION RESEARCH
Author(s) -
Reza Widhar Pahlevi,
Narwanto Nurcahyo
Publication year - 2022
Publication title -
jurnal manajemen pemasaran/jurnal manajemen pemasaran
Language(s) - English
Resource type - Journals
eISSN - 2597-615X
pISSN - 1907-235X
DOI - 10.9744/pemasaran.16.2.104-114
Subject(s) - integrated marketing communications , theme (computing) , marketing research , marketing communication , marketing , data collection , marketing management , perspective (graphical) , knowledge management , business , sociology , computer science , relationship marketing , social science , world wide web , artificial intelligence