Open AccessPENGARUH USEFULNESS, EASE OF USE, RISK TERHADAP INTENTIONTO BUY ONLINEPATISSERIE MELALUI CONSUMER ATTITUDE BERBASIS MEDIA SOSIAL DI SURABAYA
Author(s) -
Yudianto Oentario,
Agung Harianto,
Jenny Irawati
Publication year - 2017
Publication title -
jurnal manajemen pemasaran/jurnal manajemen pemasaran
Language(s) - English
Resource type - Journals
eISSN - 2597-615X
pISSN - 1907-235X
DOI - 10.9744/pemasaran.11.1.26-31
Subject(s) - psychology , risk perception , advertising , social psychology , business , perception , neuroscience