Open AccessPromotional Strategy for Magic Group Media
Author(s) -
Melia Lohanjaya
Publication year - 2021
Publication title -
nirmana
Language(s) - English
Resource type - Journals
ISSN - 0215-0905
DOI - 10.9744/nirmana.18.2.80-86
Subject(s) - magic (telescope) , advertising , promotion (chess) , business , political science , physics , quantum mechanics , politics , law
Magic Group Media is a post-production company based in Amsterdam. Magic Group Media constantly keeps growing and being ambitious in a way to expand the business and target a wider market. Magic has already done some promotion strategies before, but to reach a bigger market, Magic evaluates it is essential to invest more in effective promotional strategy. Through this promotional strategy, Magic wants to build a working relationship with new potential clients. This study is aimed at analyzing and knowing what promotional strategy can be used by Magic Group Media to build a working relationship with potential clients.