Open AccessTHE EFFECT OF SERVICE QUALITY, PERCEIVED VALUE AND MEDIATING EFFECT OF BRAND IMAGE ON BRAND TRUST
Author(s) -
Awalludin Fajar Brata Wijaya,
Surachman Surachman,
Mugiono Mugiono
Publication year - 2020
Publication title -
journal of management and entrepreneurship
Language(s) - English
Resource type - Journals
ISSN - 2229-5348
DOI - 10.9744/jmk.22.1.%p
Subject(s) - likert scale , nonprobability sampling , brand image , business , advertising , service quality , brand awareness , quality (philosophy) , psychology , service (business) , marketing , medicine , environmental health , population , developmental psychology , philosophy , epistemology
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