Open AccessKOMUNITAS MEREK: ANTECEDENTS DAN CONSEQUENCES DARI PARTISIPASI KONSUMEN
Author(s) -
Made Dwi Utari,
I Gede Ketut Warmika
Publication year - 2015
Publication title -
jurnal manajemen dan wirausaha/jurnal manajemen dan kewirausahaan
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2338-8234
pISSN - 1411-1438
DOI - 10.9744/jmk.17.1.31-42
Subject(s) - structural equation modeling , community participation , advertising , the internet , brand community , virtual community , business , brand equity , marketing , sociology , world wide web , computer science , machine learning , socioeconomics