Open AccessPERBANDINGAN BRAND EQUITY PRODUK SHAMPOO MEREK SUNSILK DENGAN MEREK PANTENE
Author(s) -
Ida Ayu Raras Aristyani,
Ni Nyoman Kerti Yasa
Publication year - 2013
Publication title -
jurnal manajemen dan wirausaha/jurnal manajemen dan kewirausahaan
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2338-8234
pISSN - 1411-1438
DOI - 10.9744/jmk.15.2.179-190
Subject(s) - shampoo , brand equity , business , advertising , medicine , pathology