Open AccessTHE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER LOYALTY IN JW MARRIOTT HOTEL SURABAYA
Author(s) -
Fransisca Andreani,
Yesslyn Sumargo,
Lie Chen
Publication year - 2013
Publication title -
jurnal manajemen dan wirausaha/jurnal manajemen dan kewirausahaan
Language(s) - English
Resource type - Journals
eISSN - 2338-8234
pISSN - 1411-1438
DOI - 10.9744/jmk.14.2.154-161
Subject(s) - business , loyalty business model , customer relationship management , marketing , loyalty , advertising , service quality , service (business)