Open AccessANALISIS EXPERIENTIAL MARKETING DAN LOYALITAS PELANGGAN JASA WISATA (Studi pada Taman Rekreasi Sengkaling Malang)
Author(s) -
Rohmat Dwi Jatmiko,
Sri Nastiti Andharini
Publication year - 2011
Publication title -
jurnal manajemen dan wirausaha/jurnal manajemen dan kewirausahaan
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2338-8234
pISSN - 1411-1438
DOI - 10.9744/jmk.14.2.128-137
Subject(s) - loyalty business model , experiential learning , marketing , loyalty , advertising , business , relationship marketing , tourism , psychology , test (biology) , business administration , marketing management , geography , service quality , service (business) , pedagogy , paleontology , archaeology , biology