Open AccessTHE INFLUENCE OF DEMOGRAPHY, SOCIAL MEDIA, RISK ATTITUDE, AND OVERCONFIDENCE ON THE FINANCIAL LITERACY OF USERS SOCIAL MEDIA IN SURABAYA
Author(s) -
Rizon Rizon,
Njo Anastasia,
Evelyn Evelyn
Publication year - 2021
Publication title -
international journal of financial and investment studies
Language(s) - English
Resource type - Journals
ISSN - 2745-3952
DOI - 10.9744/ijfis.2.1.10-19
Subject(s) - overconfidence effect , financial literacy , social media , media literacy , psychology , sample (material) , literacy , test (biology) , demography , social risk , social psychology , advertising , sociology , actuarial science , economics , business , finance , political science , pedagogy , paleontology , chemistry , chromatography , law , biology
This study aims to examine the influence of demography, social media, risk attitude, and overconfidence on the financial literacy of users of social media in Surabaya. The sample used in this study amounted to 300 respondents. Data were collected using a online questionnaire via Google Form. The data analysis method used in this study is PLS. The analysis test results show that there is an effect of demography, social media, risk attitude, and overconfidence on users' financial literacy in Surabaya.