Open AccessMotivational Emails in Distance University
Author(s) -
Laura Parte,
Lucía Mellado
Publication year - 2021
Publication title -
the journal of educators online
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.499
H-Index - 16
ISSN - 1547-500X
DOI - 10.9743/jeo.2021.18.3.5
Subject(s) - distance education , psychology , mathematics education , empirical research , control (management) , educational technology , active learning (machine learning) , computer science , multimedia , mathematics , artificial intelligence , statistics
Interactions between instructors and students at distance learning universities are crucial in motivating students and enhancing learning outcomes. Although prior empirical studies have examined email messages at distance learning universities from different perspectives, this is the first study, to the best of our knowledge, to explore the effectiveness of emails considering students’ profiles and their behavior on learning platforms. Specifically, we differentiate between students who are “active” in virtual courses (called “active” students) and students who are “nonactive” in virtual courses (called “inactive” students) in order to design email content and motivate students. Focusing on this differentiation and a control group, we investigate in a Managerial Accounting for Tourism course the effectiveness of motivational emails to: (a) engage students in the virtual course, (b) detect similar behaviors according to sociodemographic characteristics, and (c) influence learning outcomes.