Open AccessAnalysis of the Influence of Risk Communications and Subjective Norms on the Purchase Intention of Soft Structured Carriers (SSC) and Their Impact on Perceived Risk
Author(s) -
Indah Lestari,
Florentina Kurniasari,
Prio Utomo
Publication year - 2022
Publication title -
journal of economics, management and trade
Language(s) - English
Resource type - Journals
ISSN - 2456-9216
DOI - 10.9734/jemt/2022/v28i111059
Subject(s) - nonprobability sampling , purchasing , structural equation modeling , psychology , affect (linguistics) , sample (material) , social psychology , demography , marketing , business , statistics , sociology , mathematics , population , chemistry , communication , chromatography