Open AccessThe Influences of Corporate Social Responsibility to Customer Repurchases Intentions, Customer Word-of-Mouth Intentions and Customer Perceived Food Quality of Fast-Food Restaurants in Hong Kong and the Mediating Effects of Corporate Reputation
Author(s) -
Ca Tong,
Anthony Wong
Publication year - 2014
Publication title -
british journal of economics, management and trade
Language(s) - English
Resource type - Journals
ISSN - 2278-098X
DOI - 10.9734/bjemt/2014/11311
Subject(s) - business , reputation , marketing , corporate social responsibility , word of mouth , competition (biology) , quality (philosophy) , service quality , advertising , social responsibility , service (business) , public relations , political science , ecology , social science , philosophy , epistemology , sociology , biology