Open AccessDifferences in Perceptions among Managers, Academics, and Students of the Importance of Various Aspects of Marketing Knowledge and Skills
Author(s) -
Tina Vukasović
Publication year - 2014
Publication title -
british journal of economics, management and trade
Language(s) - English
Resource type - Journals
ISSN - 2278-098X
DOI - 10.9734/bjemt/2014/10300
Subject(s) - perception , psychology , marketing , business , medical education , medicine , neuroscience