Open AccessAssessing the Possible Solutions to the Problems of We-Chat Marketing
Author(s) -
Tsai-Fa Yen
Publication year - 2021
Publication title -
asian journal of education and social studies
Language(s) - English
Resource type - Journals
ISSN - 2581-6268
DOI - 10.9734/ajess/2021/v21i330508
Subject(s) - marketing , digital marketing , marketing research , the internet , business , online chat , return on marketing investment , marketing management , chat room , public relations , computer science , world wide web , political science
We-Chat Marketing is a new kind of network marketing model derived from the background of network economy. Recently, many internet companies have been asked to rectify themselves, causing us to pay attention to We-Chat Marketing issues. Therefore, the purpose of this paper is to explore the definition of We-Chat Marketing including problems and countermeasures. This study obtains the data through the literature review, analyzes and interprets it by inductive and deductive method. Findings show that the research on We-Chat Marketing is more focused on the policy, regulation and marketing aspects and its countermeasures are less in terms of organization and human resources as well as financial aspects. Finally, this study suggests that follow-up researchers should try to explore the evaluations of costs-benefits of We-Chat Marketing and other issues.