Open AccessDo Brand Community Pages Matter for Consumer Attitude? Evidence from Youth Of Hyderabad, Pakistan
Author(s) -
Ayesha Noor,
Taha Hussain,
Syeda Sidra
Publication year - 2022
Publication title -
asian journal of economics, business and accounting
Language(s) - English
Resource type - Journals
ISSN - 2456-639X
DOI - 10.9734/ajeba/2022/v22i2030681
Subject(s) - likert scale , hedonism , social media , advertising , brand community , psychology , marketing , structural equation modeling , variables , positive attitude , sample (material) , scale (ratio) , business , social psychology , brand awareness , geography , political science , mathematics , developmental psychology , statistics , cartography , law , chemistry , chromatography