Open AccessConsumers’ Sustainable Choice between Gas and Electric Scooter
Author(s) -
Daisy Lily M. Balanquit,
Reann G. Asinas,
Alyssa R. De Veyra
Publication year - 2021
Publication title -
asian journal of advanced research and reports
Language(s) - English
Resource type - Journals
ISSN - 2582-3248
DOI - 10.9734/ajarr/2021/v15i830417
Subject(s) - sustainability , consumption (sociology) , business , marketing , sustainable consumption , environmental economics , regression analysis , economics , computer science , sociology , ecology , social science , biology , machine learning
Aims: To investigate consumers’ sustainable choice behavior between gas and electric scooters, as predicted by consumers’ felt responsibility for sustainability anchored on norm activation theory.
Study Design: Quantitative research approach using cross-sectional online survey design.
Place and Duration of Study: The data came from faculty employees of a state university in the Philippines between August to September 2020.
Methodology: 109 responses from faculty employees were analyzed. Hypotheses were tested for regression using Jamovi.
Conclusion: This study added empirical evidence on the applicability of consumers’ felt responsibility for sustainability as a predictor of sustainable choice behavior and answered the call for more studies that would promote a better understanding of the concept of sustainable consumption. The findings provided important implications on how marketers and managers can promote pro-environmental products such as electric scooters and boost sustainable consumption among buyers in an identified community.