Open AccessBrand Awareness and Brand Preference towards Herbal Personal Care Products of FMCG Brands: A Comparative Study between Rural and Urban Consumers of Namakkal District
Author(s) -
S. Vijayadharani,
K. Uma,
A. Rohini,
R. Vasanthi
Publication year - 2022
Publication title -
asian journal of agricultural extension, economics and sociology
Language(s) - English
Resource type - Journals
ISSN - 2320-7027
DOI - 10.9734/ajaees/2022/v40i1031097
Subject(s) - business , personal care , popularity , marketing , consumer awareness , cosmetics , advertising , product (mathematics) , consumption (sociology) , preference , health care , multinational corporation , medicine , psychology , social psychology , social science , geometry , mathematics , family medicine , pathology , sociology , economics , economic growth , finance , microeconomics