Open AccessAdvertising Effect of the Characteristics of Mobile In-Game-Advertising with Focus on the Mediating Effect of Perceived Intrusiveness
Author(s) -
Jin-Hee Ryu
Publication year - 2022
Publication title -
diji'teol keontencheu haghoe nonmunji/dijiteol kontencheu hakoe nonmunji
Language(s) - English
Resource type - Journals
eISSN - 2287-738X
pISSN - 1598-2009
DOI - 10.9728/dcs.2022.23.4.717
Subject(s) - intrusiveness , advertising , focus (optics) , psychology , business , social psychology , physics , optics