Open AccessTrans Branding Strategy Methodology for Metaverse Ecosystem: Focusing on User Experience Using Transmedia Storytelling
Author(s) -
Shin-Hee Park
Publication year - 2022
Publication title -
diji'teol keontencheu haghoe nonmunji/dijiteol kontencheu hakoe nonmunji
Language(s) - English
Resource type - Journals
eISSN - 2287-738X
pISSN - 1598-2009
DOI - 10.9728/dcs.2022.23.10.2017
Subject(s) - storytelling , metaverse , ecosystem , computer science , sociology , human–computer interaction , ecology , narrative , art , virtual reality , biology , literature