Open AccessEvaluating Choice Attributes of Korean Ginseng Chicken Soup as a Home Meal Replacement (HMR) Product Using Conjoint Analysis: A Case Study of Singapore Market
Author(s) -
EunMi Kim,
Jee-Ahe Ahn,
Ho-Jin Lee,
Mina Lee
Publication year - 2016
Publication title -
han-guk sikpum jori gwahakoeji
Language(s) - English
Resource type - Journals
eISSN - 2287-1780
pISSN - 2287-1772
DOI - 10.9724/kfcs.2016.32.5.609
Subject(s) - conjoint analysis , product (mathematics) , meal , advertising , ginseng , marketing , business , food science , agricultural science , preference , mathematics , medicine , biology , statistics , geometry , alternative medicine , pathology