Open AccessEvaluating Choice Attributes of Korean Ginseng Chicken Soup as a Home Meal Replacement (HMR) Product Using Conjoint Analysis: A Case Study of Singapore Market
Author(s) -
Eun-Mi Kim,
Jee-Ahe Ahn,
Ho-Jin Lee,
Min A Lee
Publication year - 2016
Publication title -
korean journal of food and cookery science
Language(s) - English
Resource type - Journals
eISSN - 2287-1780
pISSN - 2287-1772
DOI - 10.9724/kfcs.2016.32.5.609
Subject(s) - ginseng , conjoint analysis , product (mathematics) , descriptive statistics , food science , advertising , business , microbiology and biotechnology , marketing , agricultural science , mathematics , biology , medicine , statistics , alternative medicine , geometry , pathology , preference
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