Open AccessThe Effects of Participation Motivation of Corporate Social Responsibility Using Social Media on Organization-Public Relationship and Brand Loyalty
Author(s) -
Junsub Yi
Publication year - 2017
Publication title -
han'gug san'eob jeongbo haghoe nonmunji
Language(s) - English
Resource type - Journals
ISSN - 1229-3741
DOI - 10.9723/jksiis.2017.22.1.139
Subject(s) - structural equation modeling , confirmatory factor analysis , loyalty , corporate social responsibility , psychology , empathy , brand loyalty , brand relationship , social psychology , control (management) , social media , public relations , business , marketing , brand management , political science , management , law , statistics , mathematics , economics