Open AccessThe Effects of Body Esteem on Purchase Intention toward Online Fashion Products: The Moderating Role of Self Monitoring
Author(s) -
Wan-Min Kim,
Seongho Kang,
Lee Hangeun
Publication year - 2015
Publication title -
han'gug san'eob jeongbo haghoe nonmunji
Language(s) - English
Resource type - Journals
ISSN - 1229-3741
DOI - 10.9723/jksiis.2015.20.2.085
Subject(s) - moderation , psychology , multilevel model , self monitoring , self esteem , order (exchange) , empirical research , social psychology , advertising , business , computer science , philosophy , finance , epistemology , machine learning