Open AccessThe Effects of 'K-POP' Preference of Chinese Consumers on Purchase Intention for Korean Products
Author(s) -
Jong Chul Park,
JungWoo Kang,
Ji-Won Im
Publication year - 2015
Publication title -
han'gug san'eob jeongbo haghoe nonmunji
Language(s) - English
Resource type - Journals
ISSN - 1229-3741
DOI - 10.9723/jksiis.2015.20.1.079
Subject(s) - intension , advertising , preference , business , korean culture , psychology , mathematics , sociology , philosophy , statistics , epistemology , anthropology