Open AccessBrand-Post Factors Affecting the Social Media Success : Case of Energy/Eco-Friendly Company Brands in Facebook
Author(s) -
Eunji Kim,
Yonnim Lee,
Jaehong Cho,
Ohbyung Kwon
Publication year - 2014
Publication title -
journal of the korea society of it services
Language(s) - English
Resource type - Journals
ISSN - 1975-4256
DOI - 10.9716/kits.2014.13.4.001
Subject(s) - social media , business , promotion (chess) , advertising , brand image , marketing , brand awareness , brand equity , computer science , world wide web , political science , politics , law
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