Open AccessA Study on influence factors of User's Continuous Use Intension in Firm Promotion Social Network Service: by Mediating the Moderator of the Operation Objective Types in Facebook Fan Page
Author(s) -
Eunsun Shim,
Junghoon Lee,
BeobGeun Jeong
Publication year - 2013
Publication title -
han'gug it seo'bi'seu haghoeji
Language(s) - English
Resource type - Journals
ISSN - 1975-4256
DOI - 10.9716/kits.2013.12.4.041
Subject(s) - moderation , business , intension , promotion (chess) , social media , advertising , service (business) , diversity (politics) , marketing , affect (linguistics) , home page , psychology , world wide web , computer science , the internet , sociology , social psychology , philosophy , epistemology , politics , political science , law , communication , anthropology