Open AccessUnderstanding Perceived Enjoyment, Perceived Risk, and Intention to Use Mobile Multi-Media Service Based on Smart Phones
Author(s) -
Yoon Jeong Jeong,
Il Young Choi,
Jun Xiang,
Hyun Sil Moon,
Jae Kyeong Kim
Publication year - 2013
Publication title -
journal of the korea society of it services
Language(s) - English
Resource type - Journals
ISSN - 1975-4256
DOI - 10.9716/kits.2013.12.2.243
Subject(s) - usability , risk perception , affect (linguistics) , technology acceptance model , computer science , service (business) , psychology , mobile device , multimedia , internet privacy , applied psychology , perception , world wide web , human–computer interaction , business , marketing , communication , neuroscience
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