Open AccessUnderstanding Perceived Enjoyment, Perceived Risk, and Intention to Use Mobile Multi-Media Service Based on Smart Phones
Author(s) -
Yoon Jeong Jeong,
Il Young Choi,
Jun Xiang,
Hichan Moon,
Jae Kyeong Kim
Publication year - 2013
Publication title -
han'gug it seo'bi'seu haghoeji
Language(s) - English
Resource type - Journals
ISSN - 1975-4256
DOI - 10.9716/kits.2013.12.2.243
Subject(s) - usability , risk perception , affect (linguistics) , technology acceptance model , computer science , service (business) , psychology , mobile device , multimedia , internet privacy , applied psychology , perception , world wide web , human–computer interaction , business , marketing , communication , neuroscience