Open AccessIdentifying Influencing Factors on the Price Per Click of Keyword Advertising : Focusing on Keyword Type, Search Number and Competition
Author(s) -
Hong Joo Lee
Publication year - 2012
Publication title -
journal of the korea society of it services
Language(s) - English
Resource type - Journals
ISSN - 1975-4256
DOI - 10.9716/kits.2012.11.3.257
Subject(s) - keyword search , search advertising , competition (biology) , search engine , advertising , computer science , click through rate , information retrieval , online advertising , world wide web , business , the internet , ecology , biology
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